In 2017, the e-commerce giant patented a manufacturing system to enable on-demand apparel-making. If that sounds like “fast fashion by Amazon,” that’s because it probably is. One Amazon project, led by Israel-based researchers, would use machine learning to assess whether an item is “stylish” or not.Īnother, out of Amazon’s Lab126 R&D arm in California, would use images to learn about a particular fashion style and create similar images from scratch. The project trained a neural network to understand colors, textures, style preferences, and other “aesthetic parameters,” derived from Google’s Fashion Trends Report as well as design and trend data sourced by Zalando.įrom there, Project Muze used an algorithm to create designs based on users’ interests and aligned with the style preferences recognized by the network.Īmazon is innovating in this area as well. Google has already tested the waters of user-driven AI fashion design with Project Muze, an experiment it deployed in partnership with Germany-based fashion platform Zalando in 2016. Generative design software is expected to be a $44.5B market by 2030, per CB Insights’ Industry Analyst Consensus. Outside of fashion, manufacturers are already using AI to generate out-of-the-box prototypes for products ranging from aircraft parts to golf equipment. Source: Project MuzeĪs those data collection efforts grow more sophisticated, artificial intelligence will reshape brands’ approach to product design and development, with a focus on predicting what customers will want to wear next. Product Design Tech is automating the fashion designerįashion brands of all sizes and specialties are using technology to understand customers better than ever before. Wearable tech: Jewelry, apparel, & footwear.What’s Next? High-Tech Fashion Trends To Watch.AR/VR redefines the online and in-store experience.From ownership to usership: The rise of clothing-as-a-service.D2C fashion brands shun physical retail.RFID for verification, automation, & online integration.
New robot designs for the fashion manufacturing floor.3D printing personalized apparel products.
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